Privacy Policy

Last updated: 10 December 2025

Darwen Terracotta Limited (“we,” “us,” or “our”) operates the www.darwenterracotta.com website on the Squarespace platform. This Privacy Policy explains how we collect, use, share, and protect personal data in compliance with UK GDPR and the Data Protection Act 2018. By using this website, you agree to the terms of this policy.

Information We Collect

We collect personal data when you interact with our site, including:

  • Contact and Project Details: Information you provide via contact or “Request for Quote” forms, such as your name, business details, email address, phone number, and any project-specific information. For example, when you sign up for our newsletter or request a quote, we collect the data you submit.

  • Automatically Collected Data: Technical information collected automatically when you visit our site, often referred to as “Device Information.” This includes details about your browser, device, operating system, IP address, and the pages you view on our site[1]. Squarespace (our hosting provider) may also record the referring website, search terms used, and how you interact with the site (clicks, scrolling, etc.). This information helps us understand and improve our site.

All personal data we collect is in accordance with UK GDPR obligations to be transparent about the categories of data gathered.

How We Use Your Information

We use the data we collect for the following purposes:

  • Communications: To respond to inquiries submitted via our contact forms or quote requests. For example, if you submit a quote form, we use your contact details to get back to you with information or estimates.

  • Marketing and Newsletters (with consent): To send newsletters or promotional updates if you have opted in. We rely on your consent to send marketing communications, and you can withdraw this consent at any time as easily as you gave it.

  • Site Analytics and Improvement: To analyze site traffic, user behavior, and improve our website’s functionality and performance. We rely on our legitimate interests (as defined in Article 6(1)(f) of UK GDPR) to process data for improving our services. Squarespace provides analytics tools and processes this data in a de-personalized form to help us understand site usage.

  • Security and Fraud Prevention: To help maintain the security of our website and protect against fraud or abuse. We process data (for example, IP addresses and usage patterns) to monitor for malicious activity and to keep the site secure.

We will never sell or rent your personal data to third parties. We share data only as necessary to provide our services (see “Sharing” below). Under UK GDPR, we specify our lawful basis for each processing activity. For instance, processing of your quote request is necessary for performance of our contract (providing you with a quotation), while sending you a newsletter is based on your consent.

Your Rights

Under the UK GDPR, you have rights regarding your personal data. These include the right to:

  • Access – Obtain a copy of the personal data we hold about you.

  • Rectify – Correct or update any inaccurate or incomplete data we hold.

  • Erase – Request deletion of your personal data where we have no overriding lawful reason to keep it.

  • Restrict processing – Ask us to suspend processing of your data under certain circumstances.

  • Object – Object to processing based on our legitimate interests (e.g. analytics) or for direct marketing purposes.

  • Data portability – In some cases, receive your data in a structured format to transfer to another controller.

  • Withdraw consent – If processing is based on consent (e.g. marketing emails), you can withdraw that consent at any time[3].

We will respect your rights and respond to any valid request in accordance with UK GDPR (generally within one month). If you wish to exercise any of these rights, please contact us (see Contact Us below). You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority.

Analytics

We use Squarespace’s built-in analytics and may use third-party analytics tools to understand site usage. We collect data such as pages visited, device information, and site interactions. Squarespace automatically collects this data (browser, pages viewed, IP address, etc.) to help run and secure the website. We use this information in aggregate form to improve the site (e.g. by seeing which pages are most visited). All analytics data is processed in a way that does not identify individuals personally, and we rely on legitimate interest to carry out this analysis.

Form Submissions and Data Sharing

When you submit a contact or quote request form, we collect the information you provide (e.g. name, email, phone, project details) to respond to your inquiry. We share this information with Squarespace (our website hosting provider) so they can facilitate the service. We also share necessary information with our email or customer management system (for example, our email newsletter provider or CRM) to follow up on your request.

We never share your personal data with third parties for their own marketing purposes without your explicit consent.

Fonts and External Services

Our site uses Google Fonts and Adobe Fonts to display typography. To load these fonts, these providers may receive information about your browser and device, including your IP address and the web page you are visiting. This is necessary to render the fonts properly. We do not control the data collected by these font services.

The site may also include links or embedded content from third-party services (e.g. videos, maps). We are not responsible for the privacy practices of external sites or services. You should review their privacy policies if you click on such links or content.

Email Communications

If you subscribe to our newsletter or marketing communications, we may send you periodic emails about our news and updates. You can unsubscribe from these at any time by clicking the “unsubscribe” link in the email. We may share your contact details (e.g. email address) with our email marketing service (currently Squarespace Email Campaigns or a similar provider) so that they can send these communications on our behalf. Your email address will never be used for marketing if you have not explicitly opted in.

Data Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or alteration. This includes firewalls, secure server configurations, and limiting data access to authorized personnel. While we strive to safeguard your information, please be aware that no Internet or email transmission is ever completely secure. If you have concerns about the security of your data, you may contact us (see Contact Us).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time (for example, if our practices change or to reflect legal updates). When we do, we will revise the “Last updated” date above. We encourage you to review this page periodically. Your continued use of the website after changes are posted constitutes acceptance of the updated policy.

Contact Us

For questions about this Privacy Policy or our data practices, please contact us:

Darwen Terracotta Limited
Building O, Ribble House, Ribble Business Park, Challenge Way, Blackburn, Lancashire, BB1 5RB (UK)
Email: heritage@darwenterracotta.com or marketing@darwenterracotta.com
Phone: +44 (0)1254 460 500

If you believe your data has been mishandled, you also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Sources: We have based this Privacy Policy on Squarespace’s guidelines and UK GDPR requirements, ensuring full transparency about how we collect and use personal data.